Current Openings

This job ad has been posted over 40 days ago...
223

applicants

Full-time Senior Advisor, Consumer Engagement/Market Activation

at Debbie Felton (Anywhere)

CONTRACTOR -- Senior Advisor, Consumer Engagement/Market Activation

Embarking upon the development of, and investment in, breakthrough strategies to drive medication adherence and clinical outcomes in order to help people on their path to better health. These breakthrough strategies and new product offerings will be deployed across multiple channels and across the enterprise, including the retail pharmacy and the pharmacy benefit management (PBM) business. The individual in this role will lead the development of comprehensive and integrated market activation strategies and plans to drive customer adoption of new products and services that are designed to drive medication adherence. This individual will play a key role in a high profile initiative.
The individual will bring together cross-functional and cross-business unit teams and coordinate the development of consolidated enterprise market activation plans. In order to be effective in developing these integrated strategies and plans, this individual must be able to collaborate and influence across the enterprise including working across Retail Marketing, PBM Marketing, Enterprise Brand, Market Research, Corporate Communications and other teams. Components of the market activation plans will include outreach to consumers, prescribers, enterprise customers, influencers and investors.
The incumbent will:
• Coordinate across functions and business units to develop comprehensive and integrated market activation plans to drive customer adoption of products and services that are designed to drive medication adherence
• Recommend and implement market research, as needed, to uncover insights and inform the market activation strategies and plans
• Work with analytics and other colleagues to develop an enterprise activation plan that includes a segmented approach and the use of predictive models where appropriate to most effectively and efficiently target customers to drive optimal results.
• Oversee and champion the tactical implementation of the plan
• Develop and implement pilots as appropriate to test hypotheses and gain in-market learnings
• Define key success metrics and ensure that market activation plans have clear business cases and drive clear business outcomes
• Work across multiple business units and functions to develop and implement the market activation plans
• Manage prioritization, identify trade-offs and resolve strategic issues and risks

EDUCATION
Required Bachelor Degree
Preferred Masters degree

PRIOR RELATED WORK EXPERIENCE
Required 7+ years of equivalent work experience.
Consumer marketing experience required
Health care experience required

REQUIRED SKILLS
1. Strong track record of driving results and behavior change through the development and implementation of comprehensive marketing strategies. Proven success in leveraging customer insights to create new and breakthrough strategies. Significant experience across multiple communication channels and media types.
2. Strong collaboration, relationship and influence skills. Proven track record of leading, influencing and driving decision-making and consensus across business units and across functions.
3. Strong strategic thinking skills with a proven ability to develop sound business plans that achieve objectives.
4. Strong driver of results with a proven ability to successfully juggle multiple priorities, execute flawlessly and meet all deadlines.
5. Excellent communication skills, both verbal and written. Strong executive presence and ability to present to senior level audiences.
6. Comfort with ambiguity; ability to be flexible and adapt to changing priorities within a newly established organization.
7. Comfort and experience working with key business partners who are off-site/in different geographies
8. Healthcare industry experience including consumer/patient engagement
9. Experience at a leading consumer-driven organization or strategy consulting firm a plus


Recent jobs at Debbie Felton
Full-time Windows Server Project Developer at Debbie Felton in Phoenix 02-12-2014
Full-time Mainframe Configuration Management Analyst at Debbie Felton in Phoenix 02-12-2014
Full-time Data Analytics Analyst at Debbie Felton in Phoenix 02-12-2014
Full-time IT Project Manager at Debbie Felton in Phoenix 25-08-2014

« Go back to category
Is this job ad fake? Report it!   
Recommend to a friend
Published at 12-06-2014
Viewed: 2809 times